UFC to launch MMA fan token on Chiliz blockchain
The Ultimate Fighting Championship, the world’s largest mixed martial arts association, is launching its own blockchain-based fan token.
The UFC officially announced on Tuesday that it will be launching a UFC Fan Token on fan engagement and the Socios.com rewards app. Minted on the Chiliz blockchain, the token is slated for launch in June and will have a maximum supply of 20 million tokens.
Similar to other Chiliz and Socios Fan Tokens, the UFC Fan Token is designed to enable new fan engagement opportunities such as access to exclusive content, fan voting, VIP rewards, promotions, contests and the like.
“The UFC has over 625 million fans around the world, and Fan Tokens are a unique way to connect with them through a compelling and authentic product that brings them closer to the UFC and gives them influence. while rewarding their passion for the sport, ”Tracey Bleczinski, UFC senior vice president of global consumer products, said.
Alexandre Dreyfus, CEO of Chiliz and Socios mentionned that UFC tokens will be exclusively available on the Socios app, with no presale anywhere else.
UFC and Chiliz first announced a collaboration last year to allow UFC fans to use Chiliz’s native CHZ token for experiences and rewards. The UFC recently expanded its movements in the blockchain and crypto industry, signing an exclusive partnership with online bookie Stake.com in March 2021.
The UFC is one of the first sports properties in the United States to launch a fan token using the ecosystem of Chiliz and Socios, marking a milestone for their global expansion. The news comes two months after Chiliz announced a $ 50 million expansion plan for the United States.