(WXYZ) – “Stay Trappy.” This is the slogan of Golf Trapa golf apparel and lifestyle company that took center stage at the Rocket Mortgage Classic this weekend.
Co-founded by Wayne Birch, Jr., the company is known for its colorful newspaper and slogans such as “golf is dope” and “golf is art and hip hop.”
Tournament officials partnered with Trap Golf and Eastside Golf, another African-American-owned golf apparel company, to showcase their products in the pro shop.
“We blend street culture and golf to make the game better for everyone,” Birch said at the merchandise tent Saturday.
Trap Golf hats sold out on Friday and other merchandise was flying off the shelves.
Birch, who caddyed on the PGA Tour for eight years, called the Rocket Mortgage Classic and the John Shippen Invitational the best tournaments he’s ever attended.
The John Shippen, which was created by Intersport last year, works to identify barriers and expand black representation in the game of golf.
Some of the apparel for Trap Golf this year features the John Shippen logo in a variety of colors, a sketch of the logo, as well as Motown-themed apparel and the “drip” golf ball.
“I always say Trap Golf is in the building, but we’re literally in the building, in the merchandise tent. That’s important to us, being a black-owned business, being in Detroit, one of the most big black cities, and they show us so much love,” Birch said. “I’m so grateful to Rocket Mortgage and John Shippen for allowing us to be a part of this.”
While Birch was in town, he worked nonstop. As well as caddying for Luke Guthrie this week, he and the Trap Golf crew have been shooting videos in the area, with the intention of telling their origin story.
What’s next for Trap Golf? According to Birch, there’s a lot going on with a junior golf program and they plan to sell their merchandise at College Park Golf Course in Atlanta.