Tianjin strives to build consumer hub-Xinhua

The photo taken on Nov. 9, 2021 shows a view of a banquet center in Florentia Village in Wuqing District in Tianjin, north China. (Xinhua / Rui Song)

by Xinhua Writers Liu Weizhen, Song Rui

TIANJIN, Dec.31 (Xinhua) – In a restaurant decorated with pink and white ornaments, children have fun in the playground of a two-story European-style “castle”, making marshmallows and pop -corn, painting ceramics and attending a cosplay gala, while their parents enjoy delicious food in the dining room.

The upscale parent-child restaurant located in a business district of Tianjin Municipality (north China) always attracts many customers on weekends.

“It integrates catering and parent-child entertainment, which is quite unique and original,” said a frequent visitor, 26.

As one of Tianjin’s international shopping districts and one of the most popular business districts in the Beijing-Tianjin-Hebei region, this Italian-style business district next to the large train station Wuqing speed is helping to build a new form of regional consumption.

It includes Florentia Village, a shopping center built with Italian architecture showcasing international luxury brands at attractive prices; a shopping center on the theme of cultural and artistic education; and the breathtaking V1 Auto World, which has not only hosted major international events, but has also become a hotspot for auto fans.

“Innovative modes of service and new forms of business keep the business district alive, becoming important channels for attracting customers and driving revenue growth,” said Howard H. Li, Chairman and CEO of Waitex Group, one of the main investors in the business district.

Li said the business district now covers diverse industries, including leisure shopping, sports, culture and education, and automotive services, attracting more than 500 well-known domestic and foreign brands, with total investment. exceeding 15 billion yuan (about 2.4 billion US dollars). ).

Riding the growing wave of e-commerce and live streaming, many business district stores have expanded multiple sales channels to embrace a larger consumer market. A clothing store named NT Collection recorded a live broadcast account amid the COVID-19 outbreak.

“We broadcast live every weekend and our online subscriber count has grown to over 2,000,” said Wang Kun, store manager. “Through the live broadcast, our clothes were sold all over the Beijing-Tianjin-Hebei area and even other provinces in China.”

Today, Generation Z has become the main consumer force. In addition to valuing the shopping experience and product quality, young people also attach more importance to personalized services and individual designs.

A banquet center, although not yet officially operational, has already become popular among engaged couples who come for consultations and appointments.

“Based on the needs of our clients, we provide personalized services for dresses, makeup, venues, catering, etc., and these special services only meet the needs of young people,” said Yan Di, founder of the center. .

Focusing on building international consumption centers, Tianjin has built many iconic business districts and introduced new projects.

“Through the continuous enrichment of consumption patterns and the effective exploration of consumption potential, Tianjin will become more dynamic in the future,” said Shen Lei, director of the Tianjin Trade Commission. Final element

The photo taken on Nov. 9, 2021 shows the view of Florentia village in Wuqing district in Tianjin, north China. (Xinhua / Rui Song)

Customers buy goods at a clothing store in Florentia Village in Wuqing District, northern China’s Tianjin, December 14, 2021 (Xinhua)

An employee tries to apply makeup for a customer in a cosmetics store in Florentia Village, Wuqing District, Tianjin, northern China. November 9, 2021 (Xinhua / Song Rui)