Now in its 11th year of operation, Oceanside Theater Company (OTC), the resident professional performing arts company of the “Sunshine” Brooks Theatre, has been steward of the historic city-owned theater and adjoining Studio 219 on the North Coast Highway in Oceanside since the inception of the ‘organization. Located in the heart of downtown Oceanside, the Brooks Theater is the cultural center for this area of North County, recognized as one of the first 14 cultural districts designated by the State of California.
With a new 20-year Oceanside City Use Agreement approved last fall, OTC is taking bold steps to chart an expansive future for the organization — and the building. The previously all-volunteer management team has hired its first general manager and has plans for a multi-phase, multi-year renovation of the 1930s Brooks Theater to meet the cultural needs of a growing community in Oceanside and around North County. The new agreement sets out the required tenant improvements to the building, the first phase of which will be completed over the next 5 years.
“The Board of Directors is delighted to have Alex join the OTC team as Chief Executive Officer,” said Board Chairman John McCoy. “Alex has been involved in live theater since childhood and this lifelong passion, combined with years of theater management experience in Detroit, Chicago and most importantly, San Diego, will provide OTC with a strong platform. form of leadership to successfully move the organization forward.”
Goodman arrives at OTC from the San Diego Children’s Discovery Museum where he led fundraising efforts in his role as director of philanthropy. Prior to that, he was General Manager of New Village Arts in Carlsbad for nearly 6 years.
“My wife and I used to walk to the OTC from the apartment we rented near the train station,” Goodman says. “Loved the OTC production of Red by John Logan in 2018. I was lucky enough to have seen the show at the Center Theater Group in LA with Alfred Molina in 2012. OTC was able to deliver a product for North County audiences that stood up to this LA production. The story didn’t require much technique, and it was told beautifully by talented local artists. This is something I hope to continue during my time here. To share high-quality theatrical and artistic experiences right here in Oceanside.”
Goodman will be responsible for financial management, operations and marketing oversight, as well as developing a comprehensive fundraising strategy to support the organization’s ongoing operational needs, as well as upcoming renovation. He currently serves on the boards of the North County Arts Network, the San Diego Regional Arts and Culture Coalition, and is the 2022 chair of the North County Philanthropy Council.
“Oceanside Theater Company’s progress in programming and installation is a testament to its ability to advance the arts in Oceanside,” said CJ DiMento, Executive Committee of the Oceanside CA Cultural District. “With the strong leadership of the Board of Directors, now paired with the experience and talent of Alex Goodman, the possibilities are endless for this gem of the cultural district.”
Goodman comes aboard as OTC wraps up the current joint production of “Into the Woods” with New Village Arts (through May 1) and prepares for “Songs of a New World,” in collaboration with Teatro San Diego. Adapted from Teatro San Diego’s hit production streamed during the Covid-19 pandemic, “Songs for a New World”, written and composed by Jason Robert Brownruns from June 3 to June 26. This cycle of contemporary songs weaves characters and stories together, illuminating the timelessness of self-discovery with each song and performer representing a form of social injustice in America like feminism, white privilege, gender equality. Gender and Racial Justice.
“I’m a huge fan of Teatro San Diego and I’m thrilled to bring their bold production of ‘Songs for a New World’ to Oceanside,” said Goodman. “I think our North County customers will be blown away by the immense talent and creativity that Kevin ‘Blax’ Burroughs and his team will showcase on the Brooks stage this summer. And I’m humbled and proud to raise the profile of ‘an emerging company that specifically focuses on telling diverse stories and celebrating the rich cultural heritage of our community.