Insomnia Cookies headquarters moves to former Super Walgreen’s in Center City

Insomnia Cookies, the Philadelphia-founded late-night snack company, will take over prime downtown commercial real estate with a new headquarters at Broad and Chestnut streets.

The company, which now has more than 200 locations in the United States, announced Wednesday that it will take over the space previously occupied by Walgreens. The building will be renamed “Imagine What’s Possible Center”, housing the company’s offices, a test kitchen and a storefront on the ground floor.

Passers-by can do more than just imagine if it’s possible to eat an entire box of cookies.

“This is a vital time for the expansion and evolution of Insomnia, and as we continue to grow so rapidly, it was important for us to engage in Philadelphia and further solidify our investment in our city and our communities. employees on our brand journey,” said Seth Berkowitz, who founded Insomnia Cookies while studying at the University of Pennsylvania in 2003.

The choice to appropriate such a premium space was motivated by a desire to foster creativity among the company’s employees, known as insomniacs.

“This collaborative workplace will be integral to supporting our employees as they explore the next frontier of cookievation and immersive consumer experiences,” Berkowitz said.

The headquarters will span 23,000 square feet when fully opened in 2023 and will serve 80 full-time employees.

Insomnia Cookies ShowcaseCourtesy/insomnia cookies

Insomnia Cookies will transform the space previously occupied by Super Walgreens in Center City.

Walgreens closed its flagship hypermarket to the property in February after almost eight years there. Prior to that, the space was occupied by a Borders bookstore which closed in 2011 when the business went bankrupt. Walgreens had envisioned the three-level store as a way to capitalize on downtown foot traffic and boost brand recognition. There was even a popular cafe. The COVID-19 pandemic has dealt a severe blow to the Center City retail community and Walgreens stores across the country have been closed, in part due to an increase in thefts.

Insomnia Cookies was born as a local delivery concept that strategically expanded with locations concentrated around college campuses, initially opening storefronts in Syracuse, New York, and Philadelphia. Over the years, the company has expanded its selection of cookie flavors and added other treats like cookie sandwiches, cookie cakes and ice cream.

Krispy Kreme acquired a majority stake in Insomnia Cookies in 2018, but the company still operates independently.

Last year, Insomnia Cookies opened a “cookie speakeasy” in its new storefront in East Passyunk, with a secret room leading to a CookieLab. People who stop by can customize cookies and create their own milkshakes.

The company said Wednesday that the downtown space will be adorned with neon signage and cookie-inspired artwork.