Check Out Grace Loves Lace’s New Downtown Bridal Salon


The brand is behind the most pinned wedding dress in the world.

Australian wedding dress designer Grace Loves Lace opens today in Center City. Photograph courtesy of Grace Loves Lace

Y’all, we’re a little excited about the new bridal salons here in Philadelphia – the more we get, the more options you have to find your dream design (and outfit others in your party, too). So of course we are delighted to Grace loves lace‘s first showroom in Philadelphia, which opens today in the city center.

The Philadelphia location marks the Australian independent bridal brand’s 20th global store, known for its ethically sourced, sustainably sourced and primarily made-to-order (and ready-to-wear) looks; it is also the brand behind the most pinned wedding dress, with 2.5 million pins. (This is the dress, if you’re curious. This is no longer offered, but various other equally pinnable styles – or Instagrammable or TikTok-able, whatever you like – are.)

grace loves lacegrace loves lace

Designs tend to be bohemian-chic and laid-back, with bodycon silhouettes, a selection of romantic yet modern ball gowns, and alluring I’m on Vacation styles. (This off-the-shoulder number is our current favorite for summer parties.) Dresses are made without boning or corsetry and instead rely on fabrics such as stretch lace or crepe to allow movement.

Expect satin-covered buttons, textured satin, crepe de chine silk, rose embroidery, Chantilly lace, tulle, beading and other pretty details; the designer has also invented an ecological lace certified Global Recycled Standard made from 100% recycled materials. (The Pearl Peaches is among the dresses made with this material.) And, aside from a few outliers (like the $3,600 bella or the $1,400 Florence Ivory), dresses typically cost between $1,800 and $2,800.

fitting rooms

The reasoning behind the Philadelphia showroom: Well, our brides and grooms are pretty fabulous, to begin with. (But you knew that.) It also stemmed from the number of Pennsylvanians heading to the New York showroom to try on IRL dresses. (There are 14 showrooms in the United States in total, with the other closest in Boston.) “We design every dress for the Grace woman – a woman of style, substance and passion – and we know that these women are in abundance in the city of Brotherly Love,” founder and creative director Megan Ziems said in a press release.

The Center City Lounge, accessible only by appointment, offers a welcoming and bright atmosphere, with high ceilings, light woods and four private walk-in closets. (Up to four brides-to-be and three guests each can be in the boutique at the same time.) The boutique also offers looks for bridesmaids and bridesmaids, as well as accessories such as veils and sashes. headbands, shoes, purses and bags (hello, bride backpack!), jewelry and jackets.

Grace loves lace

Appointments are free and can be booked here. The salon is located at 1719 Chestnut Street.

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